The Psychology of Colour in Branding

Colour is one of the most powerful tools in a brand's arsenal. Research shows that colour can increase brand recognition by up to 80% and influences up to 90% of snap judgments about products.

Different colours evoke different emotions and associations. Blue conveys trust and professionalism—hence its popularity in finance and technology. Red signals energy and urgency, making it effective for calls to action. Green suggests growth and sustainability, while black communicates luxury and sophistication.

However, colour psychology isn't universal. Cultural context matters significantly. White represents purity in Western cultures but mourning in some Eastern traditions. Your target audience's cultural background should inform your colour choices.

When selecting your brand colours, consider your industry, target audience, and the emotions you want to evoke. Test your choices with real users to ensure they communicate your intended message.