The Journal
Thoughts on branding, design, and building businesses that stand out.
17 December 2025
Sustainable Branding: Beyond Greenwashing
How to authentically communicate environmental and social responsibility.
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17 December 2025
The ROI of Professional Branding
Understanding the tangible business value of investing in brand development.
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17 December 2025
Creating Brand Guidelines That Actually Get Used
Practical tips for developing brand documentation that teams will follow.
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17 December 2025
Typography: The Unsung Hero of Brand Identity
How font choices shape perception and communicate brand personality.
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17 December 2025
When to Rebrand: Signs It's Time for Change
Recognising the signals that indicate your brand needs a refresh or complete overhaul.
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17 December 2025
Digital-First Brand Strategy
Adapting your brand for the digital age without losing authenticity.
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17 December 2025
The Psychology of Colour in Branding
Understanding how colour choices influence perception and behaviour.
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17 December 2025
Building Trust Through Visual Consistency
How a cohesive visual identity strengthens brand recognition and customer loyalty.
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17 December 2025
Minimalism in Modern Branding
Why less is more when it comes to creating memorable brand identities.
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17 December 2025
The Art of Brand Storytelling
How to craft a narrative that resonates with your audience and builds lasting connections.
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